This false display, which hides one card of three, was devised by Edward Victor. The display gets its name from a routine called “Eye”, marketed by Ken Brooke in 1955, in which Victor's display was first described. For further history, see The Ken Brooke Series, No. 4, 1981, p. 9.
A precursor is a Glide-based false display of three cards by Chris Carlton, used in his “Modern Monte” in The Jinx, No. 107, [Aug. 24] 1940, p. 640.