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This face-up, face-down shuffle ploy of Sid Lorraine's was published as “The S. L. Reversed Card” in John Braun and Stewart Judah's Subtle Problems You Will Do, 1937, p. 34.
Kent Arthur later added a legitimate version of the mixing procedure to end in a topsy-turvy position, using it alongside Lorraine's false handling. His “'Never Idle' Cards” appeared in The Jinx, No. 81, n.d. (c. Feb. 1940), p. 526.
Another notable variant is Jerry Andrus's “Drunken False Shuffle” from Andrus Deals You In, 1956, p. 91. This topsy-turvy false shuffle leaves all the card but one facing the same way.